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In 2015, genderqueer performance artist Patrick Gaughan founded Xfinity Theater, a fictional theatre company, as an affront to Comcast’s ubiquity, an appeal to social classes unaware of performance art, and as a comment on the institutionalized branding of avant-garde art. Their performances drag the dream, the ‘xfinity,’ off the screen and into the room, implicating Gaughan and audiences as conspirators in the entertainment industrial complex. Artist Mike Kelley says art must “flay the culture,” and while Gaughan believes this, they also defend fans of mainstream products, and fight the morally superior judgement of affluent audiences. Xfinity reframes the mainstream, exposing the horror of the familiar.